Swatch x MoMA will be available from 4 March in Swatch shops worldwide, at, at global MoMA Design Stores and at .Ģ023 is an important year for Hip Hop, especially for its aesthetic definition, which ties in with a landmark collection for the entire movement: the adidas Chile20. You just need to focus on what you are doing, and do it! Which advice would you give to young aspiring artists of today? This technical openness made it possible for my language in painting to happen and all the other mediums to follow and dialogue with it. A very important moment for my studio practice was when I discovered in 1989 the technique called recently “Monotransfer”. Is there one in particular that changed your life when you started using it? that left you amazed? You don’t set any limits for yourself when creating your works and you use different materials and medias. It is great to have success but I don’t believe in it. My focus was and continues to be on the work and my relationship with my studio practice. When you started did you expect the success you have achieved? Your works are exhibited in some of the most prestigious museums in the world. To be part of this project with MoMA and Swatch is a pleasure. I could not be happier with the Museum selection from their collection. Thank you for your interest in exchanging ideas. But if you had to choose a work of art to turn into an accessory, which one would you choose? Thanks to this collaboration with Swatch, we have the opportunity to wear one of your artworks and that’s great. ![]() It will become something physical again, the watch that people will be able to wear and enjoy. ![]() For this project, it became a digital image and every person will be able to choose the composition and customize their Swatch. What is interesting about this project is the fact that my artwork selected from the MoMA collection was made to be seen in person, like the painting called “Succulent Eggplant”. Well, I understand it in a different way. How has it been to see three of your works become the decorative motif of Swatch watches? Could you ever have imagined it? On the occasion of the release of Swatch x MoMA, we were lucky enough to ask Beatriz Milhazes a few questions. Thanks to this platform, anyone can create their own watch using the decorative motifs Suculentas Beringelas (Succulent Eggplants), O Espelho (The Mirror), or Meu Bem. But that’s not all! Swatch has worked directly with Beatriz Milhazes, a renowned Brazilian artist, and has placed three of her works in the MoMA collection on the Swatch X You platform.
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